Important Merchant Account Comparisons And How They Affect Business Cash Flow

Posted by David P. Montana

December 19, 2009

Merchant accounts are contracts between an acquiring bank that extends lines of credit to a merchant, and that allow businesses to accept payment for goods or services via credit cards.

Did you know that customers are more likely to purchase from businesses that offer credit card facilities? Statistics show that businesses using merchant accounts can see an immediate increase in the number of sales. These statistics are based on the average cash sale being only $9, while the average credit card sale is approximately $40.

Regardless of the type of business, the availability of merchant accounts will definitely improve your cash flow in several ways. Below are some benefits for using merchant accounts:

- Having credit card facilities means customers can purchase right on the spot.

- Processing fees for merchant accounts can be lower than check transaction fees.

- Debt collection problems becomes an issue for the bank, not you.

While there are obvious benefits to having merchant account facilities in your business, there are also some drawbacks to consider.

- You will need to protect your business against instances of credit card fraud.

- You may need to revise your policies and procedures surrounding charge-backs and refunds to minimize damages.

- If your business accepts credit cards on your website, be sure to use fraud protection measures to lower the risk of fraud, theft and scams.

Instituting Merchant Accounts

Setting up a merchant account is a relatively simple process. You will need a company bank account for any credit card purchases to be deposited into. You’ll also need to lease processing equipment and/or software to process transactions.

If you’re planning to process credit cards via your company’s website, then you’ll need to register with a payment gateway like VirtualNet or CyberCash. You should also make sure that the merchant account software you’re using will be compatible with your online payment gateway.

Merchant Account Comparisons

Before you call your bank to get a merchant account, take the time to compare the options and offerings of several different banking institutions, in addition to merchant account providers. Fees and charges often vary greatly, so its very important to check what you’ll be charged and what fees are likely for each transaction.

An example of fees could include initial start -up costs, monthly equipment lease fees, transaction fees, processing fees and even sales volume costs. Ask your merchant account provider to supply you with a written list of all fees so you can compare with other lenders accurately.

Merchant Account Charges and Fees

Most providers will charge some form of application fee. This can vary from $0 up to $100 and sometimes more depending on your lender.

You may need to pay for your software, which can have an initial cost around $100 or more. Once installed, you may have to pay a monthly licensing lease, which can vary from $20-$50 a month. This, too, will vary and depend on your lender.

On top of these, you will incur transaction fees that range between $0.20-$0.50 per transaction. While these don’t sound high, if you process a lot of transactions they can really add up.

Other fees to ask about with any potential merchant account provider are charge back fees, minimum usage fees, statement fees, annual fees, close-out fees and account keeping fees.

David P. Montana has been a prominent industry expert, business consultant and author in commercial collection agencies and other business services for thirty years. Read more helpful tools and resources, including negotiating tactics, and important red flags and pitfalls to avoid when considering merchant accounts.

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